Hello all! Happy New Year to all of you! Now that the holidays are over we can really get moving (or I can really get moving) 😉
Every year as January begins, I find myself really digging into the year. I love it because it’s like the first days of school again, except that everyone knows the routines already! They aren’t always followed, but they are known!
As a private school, our Open Houses are early in the school year as we have to plan for enrollment and tuition for our budget next year. January is full-swing Open House planning. Our Open House is February 4, and I don’t think I’ve felt so busy.
The great thing about Open House planning is that it makes me really sit back and think about marketing for my school. WHY should people send their children to my school. WHY should they pay money when they can send them to public school for free? WHAT do we have to offer? WHAT is it that makes our school so unique?
I love my building. I feel that we have built something amazing, and I am so proud of it. I have to make sure everyone else sees that, too. I have created lists, solicited suggestions and comments from parents, alumni, current students, teachers, community members. They all have something to share and every time I hear a new comment it makes my chest stick out just a little bit more.
What is it that makes YOUR school amazing? What do YOU have to offer your community? What is happening in your school that the whole world should know? Let’s take January to brainstorm with our mentor/mentee groups on what you have, and how to share it! It is ALWAYS the perfect time to share how amazing your school, teachers, and students are.
I have added a few resources that may help you in your discussions from many in my #PLN who are masters at telling their schools’ stories and branding. Happy chatting!
Five Ways to Build Your School’s Instructional Brand and Connect with Families
If we don’t tell our story, someone else will.