Posts Tagged ‘parent information’

Happy New Year – Let’s Share the Amazing Things!

Hello all! Happy New Year to all of you! Now that the holidays are over we can really get moving (or I can really get moving) 😉

Every year as January begins, I find myself really digging into the year. I love it because it’s like the first days of school again, except that everyone knows the routines already! They aren’t always followed, but they are known!

As a private school, our Open Houses are early in the school year as we have to plan for enrollment and tuition for our budget next year. January is full-swing Open House planning. Our Open House is February 4, and I don’t think I’ve felt so busy.

The great thing about Open House planning is that it makes me really sit back and think about marketing for my school. WHY should people send their children to my school. WHY should they pay money when they can send them to public school for free? WHAT do we have to offer? WHAT is it that makes our school so unique?

I love my building. I feel that we have built something amazing, and I am so proud of it. I have to make sure everyone else sees that, too. I have created lists, solicited suggestions and comments from parents, alumni, current students, teachers, community members. They all have something to share and every time I hear a new comment it makes my chest stick out just a little bit more.

What is it that makes YOUR school amazing? What do YOU have to offer your community? What is happening in your school that the whole world should know? Let’s take January to brainstorm with our mentor/mentee groups on what you have, and how to share it! It is ALWAYS the perfect time to share how amazing your school, teachers, and students are.

I have added a few resources that may help you in your discussions from many in my #PLN who are masters at telling their schools’ stories and branding. Happy chatting!

Cheers,

Theresa

 

Five Ways to Build Your School’s Instructional Brand and Connect with Families

If we don’t tell our story, someone else will.

http://talkswithteachers.com/power-branding-tony-sinanis-joe-sanfelippo/

Week 19 – Communication Essentials #SAVMP

In our world of constant updates and information, I believe we have to be thoughtful on how we communicate with parents when a “traditional” way serves best.  For example, many schools use things like Twitter, Facebook, Instagram, Remind101, etc., to connect with parents (I can’t believe that I forgot email) and share the story of their school.  This is great, but there are a few considerations that I stress to educators.

For example, when an incident has happened with a student, a phone call or in person conversation, is your main go to.  Never deliver bad news about someone’s child through email.  That is a standard.  The other thing that I always consider is that I always call home to a parent when their child has been in my office and talk to them while the child is in the room with me (most of the time but there are times when it needs to be a private discussion with the parent).  My assumption is that if a child went home at the end of the day and told their parents they were in the office, minds would begin to race and it could cause an issue when there is none.  It also ensures one story.  I know that as a kid, if I was in trouble and my teacher never called home, my story was WAY different than the one the teacher would have told.

Telling your story is essential and we have so many mediums to do this now, but it is important to also remember when NOT to use them.

For this week, I want you to talk about some of your communication essentials and ways that you believe are imperative that we communicate with all of these technologies available.